The latest fashion opening in African terrains is also the first fashion museum for the continent – in Marrakesh, built in memory of the French fashion designer Yves Saint-Laurent’s fondness of Morocco. The museum has a rough-edged terracotta design, inclusive of curved lines and straight forms, whilst the place’s interior ideas boasts local influences of brick, laurel branches and oak, amongst others. Colours such as chocolate and white interplay with each other as the centerfold design concept emerges as something modern but with a traditionist edge.
The highlight of the latest cultural marvel in Morocco is a permanent exhibition, stocking thousands of research materials, an auditorium, a bookstore, a café, as well as displaying subjects that the Algeria-born fashion designer treasured about the country, from its continent, Africa to made-up voyages. Alongside all of this, is an interesting insight into Saint-Laurent’s collections too, with clothing pieces from Paris and the Jardin Majorelle, which is basically an artistic project (partly) restored by the late French fashion designer in the eighties that now boasts another museum – the Berber Museum, a villa and a very large botanical garden; there is no doubt about it, the museum has certainly rolled itself out to be a significant design asset to Morocco.